Publishing is a business and your book is a product. In order to put your book into the hands of readers, you must stop dreaming and start thinking like a businesswo/man. You?ve heard people say, ?Think before you speak.? Or ?Think before you act.? Well, an author must think before s/he publishes. And your thoughts really should reach beyond the bookstore.
Try this exercise: Can you come up with five (5) ways to reach your target audience outside of the traditional bookstore? I?d love to hear your promotional ideas. Send them to me here.
Here are five of my ideas for promoting my writing/publishing-related books:
1: Write articles for writing-related magazines and newsletters. You could write articles for magazines and newsletters that your particular audience reads?regional publications or religious/spiritual, parenting, business, art, sports, health or travel magazines, for example. It?s a great way to let your audience know about your book and to dazzle them with your expertise.
2: Participate in writing/publishing online forums and groups. This is a good way to meet up with the movers and shakers in your field or genre and to keep abreast of trends.
3: Solicit book reviews and interviews in magazines and newsletters and blogs for freelance writers and authors. There are reviewers and blogs on every topic.
4: Seek out book festivals and writers conferences and offer to give workshops. You can sell practically any type of book at a book festival and there are conferences on every subject imaginable. Members of your audience attend conferences to learn from experts like you. Contact the conference leaders and get speaking gigs.
5: Keep adding to and improving my website so it continues to attract my target audience. I just sent my webmaster a list of changes to make at my website. I call it my spring cleaning.
If you need more book promotion ideas, help writing a query letter or book proposal, information about finding and working with a publisher, steps to self-publishing, hints for better writing, distribution and shipping info, resources or other information related to authorship, purchase my latest book, Publish Your Book, Proven Strategies and Resources for the Enterprising Author. Also read Promote Your Book, Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author http://www.matilijapress.com
There is a new five-star review at this book?s Amazon page. Check it out!
Source: http://www.matilijapress.com/publishingblog/?p=1803
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