Building a deep list of potential clients for your business can be accomplished through a smartly run direct mail campaign. The direct mail method of marketing your product or service is essential for getting the word out to the community you hope to serve. If you are not seeing an immediate impact, you may need to refine the design or the wording on your mailing materials. Also refine your mailing list as needed to include the potential customers who would most benefit from your product or service.
Direct mail is a great marketing technique for reaching all the potential clients in a large community or region.
Improve Your Approach to Direct Mail Marketing
We call this motivating offer ?A Magnet?.
Increase Lunch Business
Mail to local businesses and offer a lunch special. Use a business saturation mailing list. It is addressed to ?Current Business Owner or Manager?. If there is not a senior citizen community nearby that you can reach with a saturation mailing list, consider purchasing a targeted mailing list of senior citizens. Build Your Delivery Business
Use mail carrier route maps to define your delivery area. Direct mail is the best way to keep in front of potential delivery customers. Once again a smaller list, mailed very frequently will yield the best results. Once you have fine tuned this type of mailing, it will not cost you money, it will make you money every time you mail. Use a Discount Coupon On Your Postcard To Test New Menu Items
Mail a coupon with a discounted price, for a limited time, to jump start the introduction.
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