Monday, July 30, 2012

Marketing Strategies: E-Newsletters That Engage Your Audience ...

Nicki Walsh, Blaze Marketing

E-newsletters

They are a cost-effective, measurable way to engage your customers,?prospects, business contacts or employees, without being too intrusive. But are e-newsletters getting the message across?

In this eBook, Nicki Walsh of Blaze Marketing teaches you how to create a successful e-newsletter.

In her 5 step guide, Nicki takes you through the different aspects that must be considered when creating an e-newsletter, including how to plan, recipients, content, design and layout and measuring and reviewing the e-newsletter.

?Your e-newsletter is an opportunity to keep your business front of mind, provide real value to your customers or prospects through interesting useful content and position your business as a credible thought leader or subject matter expert.?

Make sure that your business is getting the most out of your e-newsletter. Learn how to create engaging e-newsletter content without being too intrusive on your customers.

Download the free Online Marketing eBook.

With more and more customers using the Internet to find products and services, a strong online presence has become an essential tool for any small business. Learn more practical tips on how to harness the power of the Internet to market your business by downloading this free eBook, 21 Easy Ways to Market Your Business Online, sponsored by Optus Business.

Source: http://blog.abn.org.au/enewsletters-engage-audience

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