Business Outsourcing: Avoid a false assumption: ?I Can Do It Better ...

Most entrepreneurs generally feel like they can do a better job if they did it themselves than if they outsourced it.
Even if this is true however, the critical question isn?t whether or not you can do a better job ? but whether you should do the job at all.
Your job as the head of the organization is to grow your company and bring home the bacon.
As Michael Gerber, author of ?E-Myth? put it, your job is to work ?on? your business, not ?in? it.
In the beginning, you?ll have to do both, but in the long run you?ll want to phase out of actual operations and outsource most of the manual work.
In other words, even if you could write better customer service emails, that doesn?t mean you should.
Learn to think in processes and what needs to get done by a system as a whole, rather than what you personally need to get done.

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