Search Engine Marketing and Optimization | Internet Marketing ...

27/05/12 7:57 PM

There are many Internet marketing companies currently offering search engine marketing and optimization for businesses large and small. How do you find a reputable company that won?t sell you services you don?t need or want?

Finding reputable search engine marketing services can be challenging. After all, there are thousands of Internet marketing companies on the Web. Some work from online freelance sites and bid on projects, whereas other Internet marketing services are private companies.

Rather than surf the Net for hours looking for the ideal marketing companies, here are a few tips for finding the perfect service providers that specialize in search engine optimization:

* First, find companies that have been reviewed by other people or by reputable services such as online directories. You might also look at online forums to see what other people have said about other SEO providers.

* Ask other business owners or friends and family members if they have hired SEO providers and what their outcomes were. Good references are worth their weight in gold.

* Look for a company that wants to submit your site to search engines and directories, as well as industry specific portals. This will help you and improve your odds of getting noticed quickly.

* Look for a company that will optimize your site. The goal is to find providers that will make your site search engine friendly by changing tags, and possibly some copy, links and keywords so you are more likely to improve your page rank.

* Keep in mind that your SEO provider may want you to remove some things include Flash, JavaScript, or other fancy pages. These may actually detract from your search engine ranking.

* Look for a company that can improve your conversion and not simply the traffic you get or your ranking. You don?t want the traffic you receive to die off after the search engine marketing company stops working with you. Optimally, you want people to organically find information and convert to paying customers.

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