Google Adds Twilio For The First Voice And Messaging APIs Available Through The Google Cloud Platform And App Engine

Twilio today is taking one more step in its bid to become the most ubiquitous voice and messaging API available to developers: it is announcing a partnership with Google’s Cloud Platform. This makes it the first time that a voice and messaging API-based solution has been integrated with the Google App Engine, giving developers on the platform — some 250,000 active, with 1 million registered apps at Google’s last count — the ability to integrate voice and messaging services into their web and mobile apps by way of a few lines of code. The added functionality will sweeten the deal for developers, which Google hopes will attract them to its platform instead of opting for platform-as-a-service competitors like Amazon Web Services, Parse or Microsoft’s Azure platform. For its part, Twilio was already integrated with all three of those, as well as Sendgrid to offer similar services, according to Lynda Smith, CMO at Twilio. Integrations like these are a sign of the times: developers are on the hunt for more functionality in their mobile and web apps, and they are increasingly gravitating to platforms where they can most easily pick and choose different features to build, store and serve out its apps — a shopping mall model for apps, as it were. “Google App Engine is a platform that enables developers and businesses to build highly scalable web and mobile applications on top of Google?s computing infrastructure,” is how Chris Ramsdale, Google App Engine product manager, describes the service. “Finding a way to run applications quickly, securely and at scale is a hurdle for a variety of developers across web and mobile, which App Engine is a strong solution for.” Pricing for the Twilio APIs will be the same as they are for others using them: they are priced on a pay-per-use scale. (For example, with voice services, they start at 2 cents per minute to make calls, and $1 per phone number plus 1 cent per minute to receive calls.) Adding Google to list will also help Twilio in its bid to get more scale — essential for a company built around small margins on low-cost services to become profitable. Google says that those 250,000 active developers and 1 million apps generate some 7.5 billion page hits per day, 50 million Cloud SQL queries per day, and as 2 trillion datastore operations per month — with half of all Internet

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